Keynote speakers

World Recreational Fishing Conference Online

the Netherlands: 28 & 30 June 2021

The keynote speakers are


Johan Attby (Sweden)

How do we hook the next generation of anglers?

Kids today have an abundance of activities to choose between. How can fishing compete with Fortnight and Pokemon Go? Fishbrain has proven it’s possible and their founder will share their learnings doing so. These learnings can be amplified but that requires that the industry partner up and collaborate and some concrete actions for this will be presented in this session. 

Johan Attby is a serial entrepreneur with a passion for building game changing businesses. He founded the software company Tific which he grew in Silicon Valley with an international customers base including Microsoft and Symantec and in 2011 the company was acquired by PlumChoice, Inc. He is now founder and CEO of Fishbrain which is a platform and a community for the world’s largest hobby – sport fishing.

He was awarded “Founder of the year” in Sweden by Nordic Startup Awards in 2015. Johan Attby holds a Master in Engineering Physics from Chalmers University of Technology and was doing a Ph.D in AI before turning entrepreneur.

Dr. Ingrid van Putten (Tasmania)

Predicting recreational fisher behaviour in a changing world: What we need to know for successful management interventions

Recreational fishing is an important cultural, social, and economic activity all over the world. However, effective management of this activity is notoriously difficult. In a changing social and biophysical world there will no doubt be a growing need to overcome increasingly complex management obstacles. For one, fishers have diverse motivations, and, in a changing world, behavioural incentives have to account for uncertainty in fishers’ behavioural responses. In particular with respect to compliance behaviour, to develop successful interventions the deliberateness and intention of the behaviour in combination with behavioural drivers such as social norms, morals, and legitimacy have to be understood. In this talk I will outline the relationship between behavioural drivers and predicting compliance responses which will contribute to the success of behavioural interventions and incentives. Alongside traditional approaches, I will highlight the usefulness of alternative compliance tools, such as nudges, to modify illegal behaviour.

Ingrid van Putten is a senior researcher and team leader at CSIRO (Hobart, Australia). She holds an adjunct position at the Centre for Marine Socioecology (University of Tasmania). As an economist with an interest in behaviour, she tries to understand why marine resource users behave the way they do, and to find tractable ways to influence behaviour and reduce risks. She has a strong interest in interdisciplinary science and one of her key research areas is adaptation to climate change. Ingrid works in many places across the globe with the ultimate aim of improving the management and long-term viability of coupled marine social-ecological systems.


Start typing and press Enter to search